MBI: Business Fundamentals Certificate

Residential Summer or Academic-Year Format

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Business skills are needed everywhere

Regardless of your career path, the skills you gain through MBI will provide value now and well into the future. Our immersive and high-touch program will broaden your network and boost your career advantage.

Join like-minded, non-business classmates in an interactive and supportive classroom environment as you:

  • Explore career opportunities
  • Enhance your resume with new job skills
  • Prepare for graduate school

Choose from two formats

Summer: 5 Weeks May - June

Academic Year 3.5 Hours/Week

Program Cost $6,000 (scholarships available)

Program Highlights

  • Curriculum is specifically designed for non-business majors.
  • Interactive classes focus on real-world case studies. For example, LUSH cosmetics and PwC.
  • High quality teaching - the same faculty who teach in McIntire’s top-ranked business programs.
  • Career support to help you create a strategy to leverage your MBI certificate with potential employers.

Impact

Learn business tools and best practices.

Gain important skills valued by employers.

Expand your network of colleagues and professionals.

Expand your employment opportunities and starting salary.

MBI, with its interactive group assignments and real-world application of topics, has allowed me to gain a more practical understanding of the business world.

Nilla Ali

Curriculum

Accounting

Learn to analyze and record transactions, develop skills in using the balance sheet and income statement to assess performance and financial position.

  • Understand financial statements
  • Record transactions to track resources and measure profits
  • Create and read income statements and balance sheets

Finance

Learn about the role of financial instruments, institutions and markets in creating value; develop skills in evaluating financial performance, making investment decisions and assessing the implications of different financing strategies.

  • Financial statement analysis
  • Capital budgeting
  • Personal financial planning

Marketing

Study how firm analyze the environment (the 3C’s: consumer, company, competitors) to create products and services. Understand how consumers process information and make purchasing decisions. Use components of the marketing mix (the 4 P’s: product, price, place, promotions) to create brand equity.

  • Market segmentation, targeting, and positioning
  • Distribution, pricing, and promotions
  • Branding and integrated marketing communications

Strategy

Understand the role of the executive in managing and improving the organization over time.

  • Competitive strategy
  • Environmental analysis
  • Evaluating strategic performance
  • Strategic decision making
  • Innovation and entrepreneurship

Organizational Behavior

Understand organizational behavior and the relationship between the organization and manager. Learn how to lead and manage teams in order to more effectively:

  • Make and implement team-based decisions
  • Design teams and understand individual differences
  • Motivate teams and their members

Communications

  • Learn direct style communication: effective written documents; assertion-focused presentations with high-impact visuals
  • Design easy to access email, memos and reports for multiple audiences
  • Explore your individual speaking style and work to improve both individually and in groups
  • Work in teams to group-author documents and give a group final presentation

Excel

Learn how to analyze and present data using Microsoft Excel to increase efficiency and effectiveness.

  • Excel formulas and formatting
  • “What if?” analyses
  • Effective charting techniques
  • Database functions (e.g. VLOOKUP, filters, and pivot tables)

Career Services

Create a strategy to leverage MBI and rebrand yourself to potential employers.

  • Identify or confirm industries of interest
  • Update your resume and LinkedIn profile to highlight the MBI program and your newly- acquired business acumen
  • Develop your elevator speech
  • Polish your networking and interview skills
  • Meet with a career coach one-on-one

Mark White

Associate Professor of Commerce; Director, McIntire Business Institute

Adam Koch

Associate Professor of Commerce

Marcia Pentz

Assistant Professor, General Faculty; Communication Coordinator, M.S. in Accounting Program

Amar Cheema

William F. O'Dell Professor of Commerce

Jeremy Marcel

Associate Professor of Commerce; Area Coordinator—Management

David Lehman

Associate Professor of Commerce; Verizon Professor of Commerce

Lucien Bass

Professor, General Faculty

Who should attend

Students who are working toward, or have completed, a liberal arts or STEM degree. Candidates must be in good academic standing to be eligible for the program.

  • Summer Session is offered over five weeks in Charlottesville, VA, and is appropriate for students and graduates from across the U.S.
  • The Academic-Year sessions are offered Fridays during the fall and spring terms, and is convenient for current UVA undergraduate and graduate students as well as professionals in the Charlottesville area.

*Scholarships available.


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MBI: Business Fundamentals

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