Business Fundamentals is ideal for recent graduates, working professionals, and students looking for a flexible, time-and-cost-effective learning experience. This accelerated online 14-week program is a subset of McIntire Business Institute, and it’s taught by the same experienced faculty of the McIntire School of Commerce. The curriculum areas include Accounting, Finance and Excel Management, Marketing, and Strategy.
This program has rounded out my education... complementing my engineering knowledge with knowledge of how these technologies function in real world markets. It is rare that people possess knowledge in both of these fields... It gave me a huge advantage in my career.
Business Fundamentals offers an abridged version of McIntire’s hallmark undergraduate curriculum, ICE (Integrated Core Experience). We’ve carefully designed our curriculum to provide students with foundational knowledge in four key business areas:
Identify consumer needs and wants and develop strategies for creating, capturing, and communicating value to customers, clients and society.
Understand the role of the executive in managing and improving the organization over time.
Associate Professor of Commerce; Director, McIntire Business Institute
Associate Professor of Commerce
Associate Professor of Commerce; Area Coordinator—Management