Business Essentials

Online Certificate Program

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Boost your business IQ.

Make better business decisions and gain skills to help you succeed in four key business areas: accounting, finance with Excel, marketing, and management.

The Business Essential Certificate is ideal for recent graduates, working professionals, and students looking for a flexible and time-efficient way to gain essential business skills to:

  • Boost your job performance
  • Improve your business
  • Explore new opportunities

Duration 14 Weeks

Start Dates January, May, or September

Online Format Self-Paced within Each Module

Program Cost $1,800

Program Highlights

  • Curriculum specifically designed for non-business majors.
  • Essential business concepts in four key areas.
  • Flexible, self-paced, online format.
  • Faculty-curated videos and online discussions.


Increase your business fluency.

Gain important skills valued by employers.

Learn business tools and best practices.

Gain a competitive advantage on the job or in the job search.

This program has rounded out my education... complementing my engineering knowledge with knowledge of how these technologies function in real world markets. It is rare that people possess knowledge in both of these fields... It gave me a huge advantage in my career.

William Vieth



  • Identify consumer needs and wants
  • Develop strategies for creating, capturing, and communicating value to customers, clients and society.


  • Learn to analyze and record transactions
  • Develop the skills to use the balance sheet and income statement to assess performance and financial position

Finance & Excel

  • Learn the fundamentals of core investing and financial concepts
  • Develop skills in Microsoft Excel to evaluate financial performance, display data, and organize information


Understand the role of the executive in managing and improving the organization over time.

Mark White

Associate Professor of Commerce; Director, McIntire Business Institute

Kathy Crosby


Adam Koch

Associate Professor of Commerce

Jeremy Marcel

Associate Professor of Commerce; Area Coordinator—Management

Who should attend

Business Essentials is ideal for:

  • Current or recent college graduates
  • Working professionals
  • Entrepreneurs or small business owners

who are looking for a flexible, time-and-cost-effective way to gain key business competencies.

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Certificate in Business Essentials

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